Who would have ever thought a grocery store to be an urban adventure?

Urban adventure, a destination and hot spots, all in one describes the Whole Foods store opened in Chicago last year, is the third largest of its branches around the world (Austin, London, Chicago and now). The New Whole Foods, as it is called by many Chicago offers 75,000 square feet in an area of Lincoln Park, which was previously known for shops, nightclubs and strip clubs.

The Whole Foods in Lincoln Park is not just for shopping, is aDestination. It is difficult to describe the experience of going to this business. I took out-of-town society and recommended as a place to visit when in Chicago, but really is not a typical Whole Foods. People are the size and comfort, the store has to offer, astonished. And, true, the reputation of Whole Foods' food as theater. " You are welcomed by a product in bunt-out section, a faux water tower, loft high ceilings and floor to ceiling natural light. What is notsee to your adventure in this store-Start is healthy eating a gourmet fish and meat counter, bins, a dairy store, a bakery, is for some products and stations as well as a beer bar (1550 bar), a wine bar (Da'Vine) and a stage performance (1550 Stage), is a real phenomenon.

Whole Foods, once known as "Whole Paycheck" was taken to customer loyalty and finding new ways to connect with people across the portfolio. With the weakening economy in fullFoods has found their winning formula in the exceptional customer service, create a sense of community, and presents the Whole Foods private label to save as a way to make money in addition to selling an environmentally friendly way of life and a sense of responsibility to the earth.

I am one of many that their laptops and head to Whole Foods hook for the afternoon. If you are lucky you can get against the wall to the laptop computer, view what is on television or sports event a connectiononly to see people. The front of the store is truly a destination for dining, coffee, families or couples become to eat in a day. It is an incredible experience.

1550 bar has 15 beers on tap, a selection of beers, a full range of alcoholic cocktails, selection, and various wines. This selection, with two large televisions and seating for more than 50 persons, together in 1550 bar makes for many interesting and unique. Get a great low-costDraft beer and hanging out for the afternoon, business or just a game. Events beer and Scotch flights also bring a lot of the bar. When the United States and Canada Hockey Teams snatch the gold during the Olympics were, the whole bar was packed, three meters deep and were camped with their families in the middle of 4, the floor is remarkable. For every Saturday or Sunday, the bar is full and the people let down by at least two.

One of the most uniqueFeatures of the store is Da'Vine wine lounge is located in the center of the wine department is of the 75,000-square-foot grocery store. The Department distributes more than 2,000 wines from wine producers nationally and internationally. There are 18 different types of wines that you can sort the menu in the lounge as well as flights of wine and cheese, pastries and appetizers. One of the things that is the special wine bar that you bring food to be made from other areas of the store. You can also tryWine before purchase and the purchase of a glass and enjoy as shop in shop.

The New Whole Foods in Chicago has its forecast exceeded one month, thought the management of the "News" cone would be a bit to create ", but still faster than expected. The aisles are packed with customers and people sampling items from baked goods to to make cheese out. Whole Foods as a place where you can try before you buy is known, there are signs posted to tell in the storenothing that they sample. The company policy is, if you do not even know how to return home, no matter what it is - will be refunded.

As a marketer, I really think that former "Whole Paycheck" leaves a winner with their customer service, in-store sampling, and the creation of a destination with events, bars and restaurants. My hypothesis is true, the style of Whole Foods, looked at the competitive environment in the customer and says, let's do itbigger and better. I would think, but would nevertheless the biggest race for the shares of the portfolio, have even if implemented in a tactical customer service that speaks to the consumer, such as Whole Foods has done.